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A bottom-up simulation on competition of online interpersonal communication platforms

The competition of interpersonal communication platforms is a complex process affected by various factors. This paper aims to simulate and analyze this process from a bottom-up perspective. Individual platform selection serves as the micro-foundation for the study. The evolution of online interperso...

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Detalles Bibliográficos
Autores principales: Fu, Tao, Zou, Liling
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9078209/
https://www.ncbi.nlm.nih.gov/pubmed/35572384
http://dx.doi.org/10.1007/s11403-022-00351-y
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Zou, Liling
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Zou, Liling
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description The competition of interpersonal communication platforms is a complex process affected by various factors. This paper aims to simulate and analyze this process from a bottom-up perspective. Individual platform selection serves as the micro-foundation for the study. The evolution of online interpersonal communication networks, and innovations proposed by online interpersonal communication platforms, would also impact this process by affecting individual selection on those platforms. Three scenarios were designed for this study to simulate typical modes of competition. In this regard, the simulation results were compared to practical cases. Taken together, this bottom-up simulation model could reproduce and anticipate the applied competition process associated with such platforms. Based on this model, it was found that, in any case, one online interpersonal communication platform will eventually monopolize the market, either partly or entirely. The late entrant platform, comprising a major innovation, tends to fail when competing with the incumbent monopoly due to “network externalities.” Even when two competing platforms continue to propose innovations, and they will alternately lead the competition due to those innovations, this type of replacement of their competitive positions in the market may only occur a few times and then disappear completely.
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spelling pubmed-90782092022-05-09 A bottom-up simulation on competition of online interpersonal communication platforms Fu, Tao Zou, Liling J Econ Interact Coord Regular Article The competition of interpersonal communication platforms is a complex process affected by various factors. This paper aims to simulate and analyze this process from a bottom-up perspective. Individual platform selection serves as the micro-foundation for the study. The evolution of online interpersonal communication networks, and innovations proposed by online interpersonal communication platforms, would also impact this process by affecting individual selection on those platforms. Three scenarios were designed for this study to simulate typical modes of competition. In this regard, the simulation results were compared to practical cases. Taken together, this bottom-up simulation model could reproduce and anticipate the applied competition process associated with such platforms. Based on this model, it was found that, in any case, one online interpersonal communication platform will eventually monopolize the market, either partly or entirely. The late entrant platform, comprising a major innovation, tends to fail when competing with the incumbent monopoly due to “network externalities.” Even when two competing platforms continue to propose innovations, and they will alternately lead the competition due to those innovations, this type of replacement of their competitive positions in the market may only occur a few times and then disappear completely. Springer Berlin Heidelberg 2022-05-07 2022 /pmc/articles/PMC9078209/ /pubmed/35572384 http://dx.doi.org/10.1007/s11403-022-00351-y Text en © The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2022 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Regular Article
Fu, Tao
Zou, Liling
A bottom-up simulation on competition of online interpersonal communication platforms
title A bottom-up simulation on competition of online interpersonal communication platforms
title_full A bottom-up simulation on competition of online interpersonal communication platforms
title_fullStr A bottom-up simulation on competition of online interpersonal communication platforms
title_full_unstemmed A bottom-up simulation on competition of online interpersonal communication platforms
title_short A bottom-up simulation on competition of online interpersonal communication platforms
title_sort bottom-up simulation on competition of online interpersonal communication platforms
topic Regular Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9078209/
https://www.ncbi.nlm.nih.gov/pubmed/35572384
http://dx.doi.org/10.1007/s11403-022-00351-y
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