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Agent models of customer journeys on retail high streets
In this review paper, we aim to make the case that a concept from retail analytics and marketing—the customer journey—can provide promising new frameworks and support for agent-based modeling, with a broad range of potential applications to high-resolution and high-fidelity simulation of dynamic phe...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer Berlin Heidelberg
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9080964/ https://www.ncbi.nlm.nih.gov/pubmed/35572383 http://dx.doi.org/10.1007/s11403-022-00350-z |