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The Power of Affection: Exploring the Key Drivers of Customer Loyalty in Virtual Reality-Enabled Services

The accelerating growth of virtual reality (VR) technology and evolving customer needs make multifarious challenges and opportunities for service industries. Based on the Technology Acceptance Model (TAM) and Theory of Affection Responses, we explored the key drivers of customer loyalty in virtual r...

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Detalles Bibliográficos
Autores principales:	Yan, Jun, Ali, Ihtesham, Ali, Rizwan, Chang, Yaping
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9085384/ https://www.ncbi.nlm.nih.gov/pubmed/35548514 http://dx.doi.org/10.3389/fpsyg.2022.850896

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