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Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?
The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and increase their brand equity. Fan consumers demon...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9093141/ https://www.ncbi.nlm.nih.gov/pubmed/35572290 http://dx.doi.org/10.3389/fpsyg.2022.850670 |