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Measuring User Engagement with a Socially Connected, Gamified Health Promotion Mobile App

Participant engagement is an important consideration in mHealth interventions and there are no standardised measurements available to guide researchers. This paper describes the engagement index customised for the Milk Man app, a mobile app designed to engage fathers with breastfeeding and parenting...

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Autores principales: White, Becky K., Burns, Sharyn K., Giglia, Roslyn C., Dhaliwal, Satvinder S., Scott, Jane A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9102982/
https://www.ncbi.nlm.nih.gov/pubmed/35565015
http://dx.doi.org/10.3390/ijerph19095626
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author White, Becky K.
Burns, Sharyn K.
Giglia, Roslyn C.
Dhaliwal, Satvinder S.
Scott, Jane A.
author_facet White, Becky K.
Burns, Sharyn K.
Giglia, Roslyn C.
Dhaliwal, Satvinder S.
Scott, Jane A.
author_sort White, Becky K.
collection PubMed
description Participant engagement is an important consideration in mHealth interventions and there are no standardised measurements available to guide researchers. This paper describes the engagement index customised for the Milk Man app, a mobile app designed to engage fathers with breastfeeding and parenting information. Participants were recruited from maternity hospitals in Perth, Western Australia. An engagement index with scores ranging from 0 to 100 was calculated. Kaplan Meier survival analysis was used to determine difference in duration of exclusive breastfeeding, and Pearson’s chi square analysis was conducted to investigate the association of engagement level with demographic characteristics and exclusive breastfeeding at 6 weeks. While overall, partners of participants who installed Milk Man were less likely to have ceased exclusive breastfeeding at any time point from birth to six weeks postpartum, this result was modest and of borderline significance (log rank test p = 0.052; Breslow p = 0.046; Tarone-Ware p = 0.049). The mean engagement score was 29.7% (range 1–80%), median 27.6%. Engagement level had no impact on duration of exclusive breastfeeding and demographic factors were not associated with engagement level. This research demonstrates a range of metrics that can be used to quantify participant engagement. However, more research is needed to identify ways of measuring effective engagement.
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spelling pubmed-91029822022-05-14 Measuring User Engagement with a Socially Connected, Gamified Health Promotion Mobile App White, Becky K. Burns, Sharyn K. Giglia, Roslyn C. Dhaliwal, Satvinder S. Scott, Jane A. Int J Environ Res Public Health Article Participant engagement is an important consideration in mHealth interventions and there are no standardised measurements available to guide researchers. This paper describes the engagement index customised for the Milk Man app, a mobile app designed to engage fathers with breastfeeding and parenting information. Participants were recruited from maternity hospitals in Perth, Western Australia. An engagement index with scores ranging from 0 to 100 was calculated. Kaplan Meier survival analysis was used to determine difference in duration of exclusive breastfeeding, and Pearson’s chi square analysis was conducted to investigate the association of engagement level with demographic characteristics and exclusive breastfeeding at 6 weeks. While overall, partners of participants who installed Milk Man were less likely to have ceased exclusive breastfeeding at any time point from birth to six weeks postpartum, this result was modest and of borderline significance (log rank test p = 0.052; Breslow p = 0.046; Tarone-Ware p = 0.049). The mean engagement score was 29.7% (range 1–80%), median 27.6%. Engagement level had no impact on duration of exclusive breastfeeding and demographic factors were not associated with engagement level. This research demonstrates a range of metrics that can be used to quantify participant engagement. However, more research is needed to identify ways of measuring effective engagement. MDPI 2022-05-05 /pmc/articles/PMC9102982/ /pubmed/35565015 http://dx.doi.org/10.3390/ijerph19095626 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
White, Becky K.
Burns, Sharyn K.
Giglia, Roslyn C.
Dhaliwal, Satvinder S.
Scott, Jane A.
Measuring User Engagement with a Socially Connected, Gamified Health Promotion Mobile App
title Measuring User Engagement with a Socially Connected, Gamified Health Promotion Mobile App
title_full Measuring User Engagement with a Socially Connected, Gamified Health Promotion Mobile App
title_fullStr Measuring User Engagement with a Socially Connected, Gamified Health Promotion Mobile App
title_full_unstemmed Measuring User Engagement with a Socially Connected, Gamified Health Promotion Mobile App
title_short Measuring User Engagement with a Socially Connected, Gamified Health Promotion Mobile App
title_sort measuring user engagement with a socially connected, gamified health promotion mobile app
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9102982/
https://www.ncbi.nlm.nih.gov/pubmed/35565015
http://dx.doi.org/10.3390/ijerph19095626
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