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Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept
Approximately 1 in 5 Australians experience a mental disorder every year, costing the Australian economy $56.7 billion per year; therefore, prevention and early intervention are urgently needed. This study reports the evaluation results of a social marketing pilot program that aimed to improve the w...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9103647/ https://www.ncbi.nlm.nih.gov/pubmed/35564645 http://dx.doi.org/10.3390/ijerph19095248 |
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author | van Hierden, Yannick Rundle-Thiele, Sharyn Dietrich, Timo |
author_facet | van Hierden, Yannick Rundle-Thiele, Sharyn Dietrich, Timo |
author_sort | van Hierden, Yannick |
collection | PubMed |
description | Approximately 1 in 5 Australians experience a mental disorder every year, costing the Australian economy $56.7 billion per year; therefore, prevention and early intervention are urgently needed. This study reports the evaluation results of a social marketing pilot program that aimed to improve the well-being of young adults. The Elevate Self Growth program aimed to help participants perform various well-being behaviors, including screen time reduction, quality leisure activities, physical activity, physical relaxation, meditation and improved sleep habits. A multi-method evaluation was undertaken to assess Elevate Self Growth for the 19 program participants who paid to participate in the proof-of-concept program. Social Cognitive Theory was used in the program design and guided the evaluation. A descriptive assessment was performed to examine the proof-of-concept program. Considerations were given to participants’ levels of program progress, performance of well-being behaviors, improvements in well-being, and program user experience. Participants who had made progress in the proof-of-concept program indicated improved knowledge, skills, environmental support and well-being in line with intended program outcomes. Program participants recommended improvements to achieve additional progress in the program, which is strongly correlated with outcome changes observed. These improvements are recommended for the proof-of-concept well-being program prior to moving to a full randomized control trial. This paper presents the initial data arising from the first market offerings of a theoretically mapped proof-of-concept and reports insights that suggest promise for approaches that apply Social Cognitive Theory in well-being program design and implementation. |
format | Online Article Text |
id | pubmed-9103647 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-91036472022-05-14 Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept van Hierden, Yannick Rundle-Thiele, Sharyn Dietrich, Timo Int J Environ Res Public Health Case Report Approximately 1 in 5 Australians experience a mental disorder every year, costing the Australian economy $56.7 billion per year; therefore, prevention and early intervention are urgently needed. This study reports the evaluation results of a social marketing pilot program that aimed to improve the well-being of young adults. The Elevate Self Growth program aimed to help participants perform various well-being behaviors, including screen time reduction, quality leisure activities, physical activity, physical relaxation, meditation and improved sleep habits. A multi-method evaluation was undertaken to assess Elevate Self Growth for the 19 program participants who paid to participate in the proof-of-concept program. Social Cognitive Theory was used in the program design and guided the evaluation. A descriptive assessment was performed to examine the proof-of-concept program. Considerations were given to participants’ levels of program progress, performance of well-being behaviors, improvements in well-being, and program user experience. Participants who had made progress in the proof-of-concept program indicated improved knowledge, skills, environmental support and well-being in line with intended program outcomes. Program participants recommended improvements to achieve additional progress in the program, which is strongly correlated with outcome changes observed. These improvements are recommended for the proof-of-concept well-being program prior to moving to a full randomized control trial. This paper presents the initial data arising from the first market offerings of a theoretically mapped proof-of-concept and reports insights that suggest promise for approaches that apply Social Cognitive Theory in well-being program design and implementation. MDPI 2022-04-26 /pmc/articles/PMC9103647/ /pubmed/35564645 http://dx.doi.org/10.3390/ijerph19095248 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Case Report van Hierden, Yannick Rundle-Thiele, Sharyn Dietrich, Timo Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept |
title | Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept |
title_full | Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept |
title_fullStr | Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept |
title_full_unstemmed | Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept |
title_short | Improving Well-Being in Young Adults: A Social Marketing Proof-of-Concept |
title_sort | improving well-being in young adults: a social marketing proof-of-concept |
topic | Case Report |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9103647/ https://www.ncbi.nlm.nih.gov/pubmed/35564645 http://dx.doi.org/10.3390/ijerph19095248 |
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