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Disconfirmation of Taste as a Measure of Trust in Brands: An Experimental Study on Mineral Water

The underlying factors of the purchase decision process of bottled mineral water have been a less studied area. The typically related attributes of consumer judgement in the case of low involvement can vary widely, ranging from price sensitivity to habits. However, assessing the role of brand reputa...

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Detalles Bibliográficos
Autores principales:	Kokthi, Elena, Thoma, Ledia, Saary, Reka, Kelemen-Erdos, Aniko
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9104505/ https://www.ncbi.nlm.nih.gov/pubmed/35563999 http://dx.doi.org/10.3390/foods11091276

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