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COVID-19 Misinformation on Social Media and Public’s Health Behavior: Understanding the Moderating Role of Situational Motivation and Credibility Evaluations

The spread of misinformation on social networking conduit regarding COVID-19 pandemic poses deleterious consequences on public health. The author advance the body of knowledge on tackling misinformation to generate positive health behavior responses by proposing a conceptual framework based on the t...

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Detalles Bibliográficos
Autor principal: Barua, Zapan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9107324/
http://dx.doi.org/10.1007/s42087-022-00291-w
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author Barua, Zapan
author_facet Barua, Zapan
author_sort Barua, Zapan
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description The spread of misinformation on social networking conduit regarding COVID-19 pandemic poses deleterious consequences on public health. The author advance the body of knowledge on tackling misinformation to generate positive health behavior responses by proposing a conceptual framework based on the theory of persuasion and behavior change. Furthermore, as a belief antecedent, conspiracy theory is also used in this study. The author, using structural equation modeling technique, explored the three hundred seventy-three participants’ belief in conspiracy theory and religious misinformation and their influence on intention and behavior. Those direct relationships were tested by the joint moderating role of situational motivation and credibility evaluations. The study revealed that the situational motivation and credibility evaluation jointly and individually (in some cases) weaken the strong positive relationship between misinformation (conspiracy theory and religious misinformation) and health belief, health belief and intention, and intention and health behavior regarding COVID-19. The findings of this study offer guideline for policymakers to generate favorable health behavior regarding COVID-19 and any other epidemic or pandemic. Directions for researchers to any further extensions are also placed.
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spelling pubmed-91073242022-05-16 COVID-19 Misinformation on Social Media and Public’s Health Behavior: Understanding the Moderating Role of Situational Motivation and Credibility Evaluations Barua, Zapan Hu Arenas Arena of Pandemic The spread of misinformation on social networking conduit regarding COVID-19 pandemic poses deleterious consequences on public health. The author advance the body of knowledge on tackling misinformation to generate positive health behavior responses by proposing a conceptual framework based on the theory of persuasion and behavior change. Furthermore, as a belief antecedent, conspiracy theory is also used in this study. The author, using structural equation modeling technique, explored the three hundred seventy-three participants’ belief in conspiracy theory and religious misinformation and their influence on intention and behavior. Those direct relationships were tested by the joint moderating role of situational motivation and credibility evaluations. The study revealed that the situational motivation and credibility evaluation jointly and individually (in some cases) weaken the strong positive relationship between misinformation (conspiracy theory and religious misinformation) and health belief, health belief and intention, and intention and health behavior regarding COVID-19. The findings of this study offer guideline for policymakers to generate favorable health behavior regarding COVID-19 and any other epidemic or pandemic. Directions for researchers to any further extensions are also placed. Springer International Publishing 2022-05-14 /pmc/articles/PMC9107324/ http://dx.doi.org/10.1007/s42087-022-00291-w Text en © The Author(s), under exclusive licence to Springer Nature Switzerland AG 2022 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Arena of Pandemic
Barua, Zapan
COVID-19 Misinformation on Social Media and Public’s Health Behavior: Understanding the Moderating Role of Situational Motivation and Credibility Evaluations
title COVID-19 Misinformation on Social Media and Public’s Health Behavior: Understanding the Moderating Role of Situational Motivation and Credibility Evaluations
title_full COVID-19 Misinformation on Social Media and Public’s Health Behavior: Understanding the Moderating Role of Situational Motivation and Credibility Evaluations
title_fullStr COVID-19 Misinformation on Social Media and Public’s Health Behavior: Understanding the Moderating Role of Situational Motivation and Credibility Evaluations
title_full_unstemmed COVID-19 Misinformation on Social Media and Public’s Health Behavior: Understanding the Moderating Role of Situational Motivation and Credibility Evaluations
title_short COVID-19 Misinformation on Social Media and Public’s Health Behavior: Understanding the Moderating Role of Situational Motivation and Credibility Evaluations
title_sort covid-19 misinformation on social media and public’s health behavior: understanding the moderating role of situational motivation and credibility evaluations
topic Arena of Pandemic
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9107324/
http://dx.doi.org/10.1007/s42087-022-00291-w
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