The influence of familiarity on memory for faces and mask wearing

During the COVID-19 pandemic, the wearing of face masks became mandatory in public areas or at workplaces in many countries. While offering protection, the coverage of large parts of our face (nose, mouth and chin) may have consequences for face recognition. This seems especially important in the context of contact tracing which can require memory of familiar and unfamiliar contacts and whether they were wearing a mask. In this study, we tested how well participants perform at remembering faces and whether they wore a mask, and if this depends on familiarity. Our results show that: (a) Participants remembered familiar faces better than unfamiliar ones, regardless of mask wearing. (b) Participants remembered unmasked faces better than masked faces, regardless of familiarity. (c) Participants were significantly worse at remembering whether an unfamiliar face was wearing a mask or not—even if they indicated remembering the face. (d) Participants showed a bias to indicate no memory of unfamiliar faces. (e) Participants showed a bias to indicate that unfamiliar faces wore a mask, even if they did not. In sum, it was harder to remember both, the identity of unfamiliar faces and whether they wore a mask. These findings have practical relevance for contact tracing and epidemic control. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1186/s41235-022-00396-4.