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The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector
Food retailers are lagging behind other industries in implementing innovative mobile solutions offering their services and purchasing processes on their online platforms. Chatbots can be leveraged as an application to provide customer-centric services while retailers benefit from collecting consumer...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9108695/ http://dx.doi.org/10.1007/s10660-022-09562-8 |