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A cross-cultural study of competitive intelligence in revenue management
This paper extends the examination of competitive intelligence to revenue management. Revenue management decisions are contingent upon the actions and reactions of competitors. The current study used a cross-cultural approach that compared the use of competitive intelligence by US and Turkish revenu...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9108703/ http://dx.doi.org/10.1057/s41272-022-00379-6 |