Information-Communication Strategy in Special Library: The Main Aspects for Development

The article is devoted to the trend of expanding the range of information products and services prepared by special libraries, which leads to the need to bring information about them to interested target audiences. The article considers the marketing aspects of the implementation of the information...

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Detalles Bibliográficos
Autor principal: Nazarov, M. V.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Pleiades Publishing 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9109441/
http://dx.doi.org/10.3103/S0147688222010075
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author Nazarov, M. V.
author_facet Nazarov, M. V.
author_sort Nazarov, M. V.
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description The article is devoted to the trend of expanding the range of information products and services prepared by special libraries, which leads to the need to bring information about them to interested target audiences. The article considers the marketing aspects of the implementation of the information and communication strategy, the use of the modeling method is justified, also presented the main stages of the development of a communication strategy.
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spelling pubmed-91094412022-05-16 Information-Communication Strategy in Special Library: The Main Aspects for Development Nazarov, M. V. Sci. Tech. Inf. Proc. Article The article is devoted to the trend of expanding the range of information products and services prepared by special libraries, which leads to the need to bring information about them to interested target audiences. The article considers the marketing aspects of the implementation of the information and communication strategy, the use of the modeling method is justified, also presented the main stages of the development of a communication strategy. Pleiades Publishing 2022-05-16 2022 /pmc/articles/PMC9109441/ http://dx.doi.org/10.3103/S0147688222010075 Text en © Allerton Press, Inc. 2022, ISSN 0147-6882, Scientific and Technical Information Processing, 2022, Vol. 49, No. 1, pp. 35–38. © Allerton Press, Inc., 2022.Russian Text © The Author(s), 2022, published in Nauchno-Tekhnicheskaya Informatsiya, Seriya 1: Organizatsiya i Metodika Informatsionnoi Raboty, 2022, No. 2, pp. 15–18. This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Article
Nazarov, M. V.
Information-Communication Strategy in Special Library: The Main Aspects for Development
title Information-Communication Strategy in Special Library: The Main Aspects for Development
title_full Information-Communication Strategy in Special Library: The Main Aspects for Development
title_fullStr Information-Communication Strategy in Special Library: The Main Aspects for Development
title_full_unstemmed Information-Communication Strategy in Special Library: The Main Aspects for Development
title_short Information-Communication Strategy in Special Library: The Main Aspects for Development
title_sort information-communication strategy in special library: the main aspects for development
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9109441/
http://dx.doi.org/10.3103/S0147688222010075
work_keys_str_mv AT nazarovmv informationcommunicationstrategyinspeciallibrarythemainaspectsfordevelopment

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