Priming effects in inefficient visual search: Real, but transient

In visual search tasks, responses to targets on one trial can influence responses on the next trial. Most typically, target repetition speeds response while switching to a different target slows response. Such “priming” effects have sometimes been given very significant roles in theories of search (e.g., Theeuwes, Philosophical Transactions of the Royal Society B: Biological Sciences, 368, 1628, 2013). Most work on priming has involved “singleton” or “popout” tasks. In non-popout priming tasks, observers must often perform a task-switching operation because the guiding template for one target (e.g., a red vertical target in a conjunction task) is incompatible with efficient search for the other target (green horizontal, in this example). We examined priming in inefficient search where the priming feature (Color: Experiments 1–3, Shape: Experiments 4–5) was irrelevant to the task of finding a T among Ls. We wished to determine if finding a red T on one trial helped observers to be more efficient if the next T was also red. In all experiments, we found additive priming effects. The reaction time (RT) for the second trial was shorter if the color of the T was repeated. However, there was no interaction with set size. The slope of the RT × Set Size function was not shallower for runs of the same target color, compared to trials where the target color switched. We propose that priming might produce transient guidance of the earliest deployments of attention on the next trial or it might speed decisions about a selected target. Priming does not appear to guide attention over the entire search.