Swedish exceptionalism and the Sars‐CoV2 pandemic crisis: Representations of crisis and national identity in the public sphere

In abstaining from law‐enforced virus containment measures, the Swedish response to the severe respiratory syndrome coronavirus 2 pandemic crisis stood out as radically different compared to other European nations. The present study aims to provide an understanding of the deviant Swedish crisis strategy and to do so from a cultural perspective by illustrating how the crisis and national self‐identification were interpreted and contested in the public sphere. Drawing on a content analysis of claims made by politicians, scientific experts, public intellectuals, journalists, and editors, I illustrate how crisis response was associated with collective, national identity and how this identity was said to enable an exceptional crisis response. This association, I argue, gave rise to the stigmatization of dissident voices that were accused of undermining social order. Responding to a call by crisis researchers, the present study serves as an attempt to bring social and cultural factors back into the center of crisis research.