Silver linings around dark clouds: Tourism, Covid‐19 and a return to traditional values, villages and the vanua

The global pandemic has adversely affected tourism globally, particularly in small island states heavily dependent on tourism. The closure of borders to regular flights for over a year in places such as Fiji, Samoa, Cook Islands and Vanuatu, where this research was undertaken, has resulted in massive job losses. Many tourism employees have left the once‐bustling tourist hubs, returning to villages and family settlements. Such clear urban to rural migration behaviours do not dominate movement patterns in the Pacific, but are an important and enduring strategy when shocks strike. In the case of the pandemic‐induced migration to villages, former tourism workers have had to engage in a complicated process of adapting to the communal setting, employing new – as well as traditional – strategies to sustain a livelihood. Thus, this paper will discuss how the pandemic has influenced return migration patterns in the Pacific, and the implications of this shift. Findings suggest that, despite their financial struggles, people have adapted to life in their ancestral homes by rekindling their relationships with kin and increasing their engagement on their customary land. They have relearned about traditional Indigenous knowledge, diversified their skills and reconnected with their social and ecological systems. This spiritual homecoming observed in the Pacific ultimately shows that there can be silver linings to the dark clouds of the current disorder.