Good ethics cannot stop me from exploiting: The good and bad of anthropocentric attitudes in a game environment

Video games have the potential to be a tool for communicating pro-environmental values. The present study examines the correlation between players’ environmental attitudes and their interaction with virtual natural resources. This study constructs Bayesian ordinal logistic models to analyze survey data of 640 Animal Crossing: New Horizon (ACNH) players from 29 countries. Results show that the frequency of catching in-game animals (fish and insects) is positively correlated with the level of human centeredness in environmental attitudes. In addition, less anthropocentric players tend to use more sustainable methods to collect woods in ACNH. Such a particular way of interacting with in-game animals and trees based on their species may be attributable to players’ environmental attitudes and game designs. This paper discusses how game design can play a role in promoting pro-environmental behaviors and highlights the moral implications of interactions with non-human beings. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s13280-022-01742-y.