Addictive social media use during Covid-19 outbreak: Validation of the Bergen Social Media Addiction Scale (BSMAS) and investigation of protective factors in nine countries

Since the Covid-19 outbreak, addictive social media use increased in many countries. To better understand this development, a universal instrument for the assessment of addictive social media use is required. Against this background, we examined the psychometric properties of the Bergen Social Media Addiction Scale (BSMAS) in representative population samples in nine countries (N = 9418, age range: “18 to 24 years” (youngest group), “55 years and older” (oldest group): China, France, Germany, Poland, Russia, Spain, Sweden, U.K., U.S.). Furthermore, we investigated potential factors and mechanisms that could be associated with addictive social media use. Our cross-national findings show that the BSMAS is a unidimensional reliable and valid instrument. Moreover, they reveal that the negative association between positive mental health and addictive social media use is mediated by sense of control in seven of the nine countries (exception: China, Russia). Thus, it can be hypothesized that activities which increase positive mental health could indirectly contribute to the decrease of addictive social media use. We identified conscious engagement in physical activity and a regular sleep rhythm during the pandemic as such potential activities. The fostering of both by governmental programs could enhance positive mental health and reduce addictive social media use.