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Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation

Alternative and independent sports media platforms create custom content that reflects a diversity of voices and representation of athletes, sports and issues that are not covered in meaningful ways in traditional sports media. While these new media outlets often set out to redress the lack of diver...

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Autores principales: Symons, Kasey, Duncan, Sam, Sherry, Emma
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9124885/
https://www.ncbi.nlm.nih.gov/pubmed/35615345
http://dx.doi.org/10.3389/fspor.2022.871237
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author Symons, Kasey
Duncan, Sam
Sherry, Emma
author_facet Symons, Kasey
Duncan, Sam
Sherry, Emma
author_sort Symons, Kasey
collection PubMed
description Alternative and independent sports media platforms create custom content that reflects a diversity of voices and representation of athletes, sports and issues that are not covered in meaningful ways in traditional sports media. While these new media outlets often set out to redress the lack of diversity and intersectional approaches to traditional sports media, they are also seeking ways to drive even more change. This in an interesting and important movement to interrogate as these platforms are not only predominantly unfunded, passion projects created by those marginalized groups. This brief research report provides a case study into this emerging alternative media space and its impact in driving change in an ever-evolving sports media landscape. We also discuss the problematic nature of intersectional-redressing work falling on those who still occupy the margins. This report uses a case study of an independent Australian rules football platform, The Outer Sanctum podcast, to focus on these key areas. The case study investigates how this outlet has worked to increase the visibility and profile of marginalized and underrepresented voices discussing football in new ways. It follows their journey as they have taken steps to improve their own diversity, enacting their mantra “nothing about us, without us,” and proactively becoming more intersectional in their content producing journey. This research report will present key findings from the work of this media outlet to drive change and point to the learnings mainstream media can adopt to meaningfully embed intersectional approaches to sports media as core business.
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spelling pubmed-91248852022-05-24 Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation Symons, Kasey Duncan, Sam Sherry, Emma Front Sports Act Living Sports and Active Living Alternative and independent sports media platforms create custom content that reflects a diversity of voices and representation of athletes, sports and issues that are not covered in meaningful ways in traditional sports media. While these new media outlets often set out to redress the lack of diversity and intersectional approaches to traditional sports media, they are also seeking ways to drive even more change. This in an interesting and important movement to interrogate as these platforms are not only predominantly unfunded, passion projects created by those marginalized groups. This brief research report provides a case study into this emerging alternative media space and its impact in driving change in an ever-evolving sports media landscape. We also discuss the problematic nature of intersectional-redressing work falling on those who still occupy the margins. This report uses a case study of an independent Australian rules football platform, The Outer Sanctum podcast, to focus on these key areas. The case study investigates how this outlet has worked to increase the visibility and profile of marginalized and underrepresented voices discussing football in new ways. It follows their journey as they have taken steps to improve their own diversity, enacting their mantra “nothing about us, without us,” and proactively becoming more intersectional in their content producing journey. This research report will present key findings from the work of this media outlet to drive change and point to the learnings mainstream media can adopt to meaningfully embed intersectional approaches to sports media as core business. Frontiers Media S.A. 2022-05-09 /pmc/articles/PMC9124885/ /pubmed/35615345 http://dx.doi.org/10.3389/fspor.2022.871237 Text en Copyright © 2022 Symons, Duncan and Sherry. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Sports and Active Living
Symons, Kasey
Duncan, Sam
Sherry, Emma
Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation
title Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation
title_full Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation
title_fullStr Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation
title_full_unstemmed Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation
title_short Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation
title_sort brief research report: “nothing about us, without us”: a case study of the outer sanctum podcast and trends in australian independent media to drive intersectional representation
topic Sports and Active Living
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9124885/
https://www.ncbi.nlm.nih.gov/pubmed/35615345
http://dx.doi.org/10.3389/fspor.2022.871237
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