Cargando…
Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation
Alternative and independent sports media platforms create custom content that reflects a diversity of voices and representation of athletes, sports and issues that are not covered in meaningful ways in traditional sports media. While these new media outlets often set out to redress the lack of diver...
Autores principales: | , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9124885/ https://www.ncbi.nlm.nih.gov/pubmed/35615345 http://dx.doi.org/10.3389/fspor.2022.871237 |
_version_ | 1784711824422207488 |
---|---|
author | Symons, Kasey Duncan, Sam Sherry, Emma |
author_facet | Symons, Kasey Duncan, Sam Sherry, Emma |
author_sort | Symons, Kasey |
collection | PubMed |
description | Alternative and independent sports media platforms create custom content that reflects a diversity of voices and representation of athletes, sports and issues that are not covered in meaningful ways in traditional sports media. While these new media outlets often set out to redress the lack of diversity and intersectional approaches to traditional sports media, they are also seeking ways to drive even more change. This in an interesting and important movement to interrogate as these platforms are not only predominantly unfunded, passion projects created by those marginalized groups. This brief research report provides a case study into this emerging alternative media space and its impact in driving change in an ever-evolving sports media landscape. We also discuss the problematic nature of intersectional-redressing work falling on those who still occupy the margins. This report uses a case study of an independent Australian rules football platform, The Outer Sanctum podcast, to focus on these key areas. The case study investigates how this outlet has worked to increase the visibility and profile of marginalized and underrepresented voices discussing football in new ways. It follows their journey as they have taken steps to improve their own diversity, enacting their mantra “nothing about us, without us,” and proactively becoming more intersectional in their content producing journey. This research report will present key findings from the work of this media outlet to drive change and point to the learnings mainstream media can adopt to meaningfully embed intersectional approaches to sports media as core business. |
format | Online Article Text |
id | pubmed-9124885 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-91248852022-05-24 Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation Symons, Kasey Duncan, Sam Sherry, Emma Front Sports Act Living Sports and Active Living Alternative and independent sports media platforms create custom content that reflects a diversity of voices and representation of athletes, sports and issues that are not covered in meaningful ways in traditional sports media. While these new media outlets often set out to redress the lack of diversity and intersectional approaches to traditional sports media, they are also seeking ways to drive even more change. This in an interesting and important movement to interrogate as these platforms are not only predominantly unfunded, passion projects created by those marginalized groups. This brief research report provides a case study into this emerging alternative media space and its impact in driving change in an ever-evolving sports media landscape. We also discuss the problematic nature of intersectional-redressing work falling on those who still occupy the margins. This report uses a case study of an independent Australian rules football platform, The Outer Sanctum podcast, to focus on these key areas. The case study investigates how this outlet has worked to increase the visibility and profile of marginalized and underrepresented voices discussing football in new ways. It follows their journey as they have taken steps to improve their own diversity, enacting their mantra “nothing about us, without us,” and proactively becoming more intersectional in their content producing journey. This research report will present key findings from the work of this media outlet to drive change and point to the learnings mainstream media can adopt to meaningfully embed intersectional approaches to sports media as core business. Frontiers Media S.A. 2022-05-09 /pmc/articles/PMC9124885/ /pubmed/35615345 http://dx.doi.org/10.3389/fspor.2022.871237 Text en Copyright © 2022 Symons, Duncan and Sherry. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Sports and Active Living Symons, Kasey Duncan, Sam Sherry, Emma Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation |
title | Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation |
title_full | Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation |
title_fullStr | Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation |
title_full_unstemmed | Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation |
title_short | Brief Research Report: “Nothing About Us, Without Us”: A Case Study of the Outer Sanctum Podcast and Trends in Australian Independent Media to Drive Intersectional Representation |
title_sort | brief research report: “nothing about us, without us”: a case study of the outer sanctum podcast and trends in australian independent media to drive intersectional representation |
topic | Sports and Active Living |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9124885/ https://www.ncbi.nlm.nih.gov/pubmed/35615345 http://dx.doi.org/10.3389/fspor.2022.871237 |
work_keys_str_mv | AT symonskasey briefresearchreportnothingaboutuswithoutusacasestudyoftheoutersanctumpodcastandtrendsinaustralianindependentmediatodriveintersectionalrepresentation AT duncansam briefresearchreportnothingaboutuswithoutusacasestudyoftheoutersanctumpodcastandtrendsinaustralianindependentmediatodriveintersectionalrepresentation AT sherryemma briefresearchreportnothingaboutuswithoutusacasestudyoftheoutersanctumpodcastandtrendsinaustralianindependentmediatodriveintersectionalrepresentation |