Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites

Virtual Reality (VR) is becoming an increasingly important technology in a host of industries, including tourism. VR can provide virtual experiences before, during, or in lieu of real-world visits to tourism sites. Hence, providing authentic experiences is essential to satisfy guests with the site a...

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Detalles Bibliográficos
Autores principales: Nam, Kichan, Dutt, Christopher S., Baker, Jeff
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9125549/
https://www.ncbi.nlm.nih.gov/pubmed/35633932
http://dx.doi.org/10.1007/s10796-022-10286-1
Descripción
Sumario:Virtual Reality (VR) is becoming an increasingly important technology in a host of industries, including tourism. VR can provide virtual experiences before, during, or in lieu of real-world visits to tourism sites. Hence, providing authentic experiences is essential to satisfy guests with the site and technology. This study analyzes survey data using PLS to identify the determinants of satisfaction with non-immersive VR experiences of heritage and non-heritage tourism sites. Results from 193 subjects reveal the linkages between system quality, object-related authenticity, activity-related authenticity, and presence, as well their relationship with satisfaction.

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