Cargando…
An anatomy of carewashing: Corporate branding and the commodification of care during Covid-19
This article defines ‘carewashing’ as commercial branding strategies which commodify care and attempt to increase corporate profit, and provides the first theorisation and historicisation of the term. The first section of the article situates ‘carewashing’ in relation to longer-term strategies of co...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
SAGE Publications
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9127538/ https://www.ncbi.nlm.nih.gov/pubmed/37519850 http://dx.doi.org/10.1177/13678779211065474 |