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The Motivation of Media Users and China’s National Media Digitization Construction in the Post-COVID-19 Era

The sudden arrival of COVID-19 has had an enormous impact on the lives of people around the world, including significant psychological pressure and increased emotional needs. In China, research into user psychology and the motivations of commercial digital media has become more popular, but the nati...

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Autores principales: Tan, Yufei, She, Xinlin, Zhou, Cun, Wang, Fangfei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9128612/
https://www.ncbi.nlm.nih.gov/pubmed/35619786
http://dx.doi.org/10.3389/fpsyg.2022.849097
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author Tan, Yufei
She, Xinlin
Zhou, Cun
Wang, Fangfei
author_facet Tan, Yufei
She, Xinlin
Zhou, Cun
Wang, Fangfei
author_sort Tan, Yufei
collection PubMed
description The sudden arrival of COVID-19 has had an enormous impact on the lives of people around the world, including significant psychological pressure and increased emotional needs. In China, research into user psychology and the motivations of commercial digital media has become more popular, but the national media should pay more attention to user psychology and perform more research on user motivations to improve the effectiveness of communication. We investigated people’s internal psychology and motivation for using national media digital platforms in China during the pandemic. We collected data through online questionnaires and analyzed the use of apps of CCTV and The People’s Daily by individual users during the pandemic and the psychological needs of national digital media users. In the first stage of our research, we selected national digital media app users through the WeChat platform. In the second stage, more active users were chosen by snowballing upon the original sample. We surveyed 210 participants and ultimately obtained 180 valid samples. We analyzed the data using used SPSS 23.0. The results showed that with the help of digital media platforms and diversified media technology, the Chinese national media not only met the needs of users for information acquisition, but also provided sufficient emotional mutual assistance and comfort to users through the network aggregation formed by digital scene communication.
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spelling pubmed-91286122022-05-25 The Motivation of Media Users and China’s National Media Digitization Construction in the Post-COVID-19 Era Tan, Yufei She, Xinlin Zhou, Cun Wang, Fangfei Front Psychol Psychology The sudden arrival of COVID-19 has had an enormous impact on the lives of people around the world, including significant psychological pressure and increased emotional needs. In China, research into user psychology and the motivations of commercial digital media has become more popular, but the national media should pay more attention to user psychology and perform more research on user motivations to improve the effectiveness of communication. We investigated people’s internal psychology and motivation for using national media digital platforms in China during the pandemic. We collected data through online questionnaires and analyzed the use of apps of CCTV and The People’s Daily by individual users during the pandemic and the psychological needs of national digital media users. In the first stage of our research, we selected national digital media app users through the WeChat platform. In the second stage, more active users were chosen by snowballing upon the original sample. We surveyed 210 participants and ultimately obtained 180 valid samples. We analyzed the data using used SPSS 23.0. The results showed that with the help of digital media platforms and diversified media technology, the Chinese national media not only met the needs of users for information acquisition, but also provided sufficient emotional mutual assistance and comfort to users through the network aggregation formed by digital scene communication. Frontiers Media S.A. 2022-05-10 /pmc/articles/PMC9128612/ /pubmed/35619786 http://dx.doi.org/10.3389/fpsyg.2022.849097 Text en Copyright © 2022 Tan, She, Zhou and Wang. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Tan, Yufei
She, Xinlin
Zhou, Cun
Wang, Fangfei
The Motivation of Media Users and China’s National Media Digitization Construction in the Post-COVID-19 Era
title The Motivation of Media Users and China’s National Media Digitization Construction in the Post-COVID-19 Era
title_full The Motivation of Media Users and China’s National Media Digitization Construction in the Post-COVID-19 Era
title_fullStr The Motivation of Media Users and China’s National Media Digitization Construction in the Post-COVID-19 Era
title_full_unstemmed The Motivation of Media Users and China’s National Media Digitization Construction in the Post-COVID-19 Era
title_short The Motivation of Media Users and China’s National Media Digitization Construction in the Post-COVID-19 Era
title_sort motivation of media users and china’s national media digitization construction in the post-covid-19 era
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9128612/
https://www.ncbi.nlm.nih.gov/pubmed/35619786
http://dx.doi.org/10.3389/fpsyg.2022.849097
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