New connectivity in the fragmented world

We are entering a significantly fragmented world that is full of extreme disruptions and adversities. New connectivity in digital form proves the essential characteristic to help international businesses better cope with these disruptions. This connectivity signifies a dominant feature of the new era of international business and a critical catalyst to address new uncertainties in today’s fragmented world. However, this new normal raises a series of complex issues that extend the IB research agenda. This article illustrates this connectivity’s conceptual components, theoretical framework, and broad implications for IB research. We further show how MNEs leverage new connectivity to bolster competitive vitality and organizational adaptability when facing unprecedented uncertainties in a fractured and fragile world. This study also offers insights into digital ways of improving cross-border resilience. We conclude with suggested avenues for future research and potential steps.