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Sensory Stimuli to Sustainable Social Wellbeing: A Multimodal Approach Based on Warm Scent
Sensory experiences affect individuals’ judgment and behavior through the metaphors that experiences carry. The literature has demonstrated that the perception of warmth activates concepts related to positive meaning and metaphors, such as consideration and gentleness, which increase individuals’ te...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9137644/ https://www.ncbi.nlm.nih.gov/pubmed/35621443 http://dx.doi.org/10.3390/bs12050146 |
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author | Lee, Sinae Min, Dongwon |
author_facet | Lee, Sinae Min, Dongwon |
author_sort | Lee, Sinae |
collection | PubMed |
description | Sensory experiences affect individuals’ judgment and behavior through the metaphors that experiences carry. The literature has demonstrated that the perception of warmth activates concepts related to positive meaning and metaphors, such as consideration and gentleness, which increase individuals’ tendency to help or relate to others. This study hypothesized that warm olfactory stimuli influence intention toward prosocial behavior by increasing the need for social connectedness (NSC). The first experiment (n = 123) demonstrated that the actual warm scent increased participants’ intentions for prosocial behavior and that the effect of the actual warm scent was mediated by NSC. Using Amazon Mechanical Turk (MTurk), a second experiment (n = 995) was conducted the showed that warm scent simulated via visual stimuli (i.e., a multimodal approach) led to prosocial behavior intention as well. The results of the study provide academic and managerial insights into how to improve prosocial behavior intention, which is essential for the sustainable development of societies. |
format | Online Article Text |
id | pubmed-9137644 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-91376442022-05-28 Sensory Stimuli to Sustainable Social Wellbeing: A Multimodal Approach Based on Warm Scent Lee, Sinae Min, Dongwon Behav Sci (Basel) Article Sensory experiences affect individuals’ judgment and behavior through the metaphors that experiences carry. The literature has demonstrated that the perception of warmth activates concepts related to positive meaning and metaphors, such as consideration and gentleness, which increase individuals’ tendency to help or relate to others. This study hypothesized that warm olfactory stimuli influence intention toward prosocial behavior by increasing the need for social connectedness (NSC). The first experiment (n = 123) demonstrated that the actual warm scent increased participants’ intentions for prosocial behavior and that the effect of the actual warm scent was mediated by NSC. Using Amazon Mechanical Turk (MTurk), a second experiment (n = 995) was conducted the showed that warm scent simulated via visual stimuli (i.e., a multimodal approach) led to prosocial behavior intention as well. The results of the study provide academic and managerial insights into how to improve prosocial behavior intention, which is essential for the sustainable development of societies. MDPI 2022-05-16 /pmc/articles/PMC9137644/ /pubmed/35621443 http://dx.doi.org/10.3390/bs12050146 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Lee, Sinae Min, Dongwon Sensory Stimuli to Sustainable Social Wellbeing: A Multimodal Approach Based on Warm Scent |
title | Sensory Stimuli to Sustainable Social Wellbeing: A Multimodal Approach Based on Warm Scent |
title_full | Sensory Stimuli to Sustainable Social Wellbeing: A Multimodal Approach Based on Warm Scent |
title_fullStr | Sensory Stimuli to Sustainable Social Wellbeing: A Multimodal Approach Based on Warm Scent |
title_full_unstemmed | Sensory Stimuli to Sustainable Social Wellbeing: A Multimodal Approach Based on Warm Scent |
title_short | Sensory Stimuli to Sustainable Social Wellbeing: A Multimodal Approach Based on Warm Scent |
title_sort | sensory stimuli to sustainable social wellbeing: a multimodal approach based on warm scent |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9137644/ https://www.ncbi.nlm.nih.gov/pubmed/35621443 http://dx.doi.org/10.3390/bs12050146 |
work_keys_str_mv | AT leesinae sensorystimulitosustainablesocialwellbeingamultimodalapproachbasedonwarmscent AT mindongwon sensorystimulitosustainablesocialwellbeingamultimodalapproachbasedonwarmscent |