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Does Value Lead to Loyalty? Exploring the Important Role of the Tourist–Destination Relationship
The perceived value of a tourist’s trip, representing a trade-off between costs and benefits of travelling to a destination, can exert a significant influence on tourists’ loyalty, which is a main concern for managers of tourist destinations. However, the mechanism between the destination value and...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9138082/ https://www.ncbi.nlm.nih.gov/pubmed/35621433 http://dx.doi.org/10.3390/bs12050136 |
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author | Wang, Haihong Yang, Yufan He, Wenjun |
author_facet | Wang, Haihong Yang, Yufan He, Wenjun |
author_sort | Wang, Haihong |
collection | PubMed |
description | The perceived value of a tourist’s trip, representing a trade-off between costs and benefits of travelling to a destination, can exert a significant influence on tourists’ loyalty, which is a main concern for managers of tourist destinations. However, the mechanism between the destination value and tourist loyalty remains unexplored, especially in the new context of relationship marketing. To advance the understanding of the mechanism, we introduced 3 variables of “tourist–destination relationship”, namely place attachment (PA), destination trust (DT) and tourist satisfaction (TS), combined with perceived value (PV) and tourist loyalty (TL), and therefore constructed the conceptual model. Taking the Hangzhou City of China as an example, the conceptual model was fitted and tested using the structural equation model (SEM). The results show that: (1) PV can directly and positively affect TS and DT respectively, while there was no significant effect of PV on PA; (2) TS and DT can directly and positively influence TL, but the effect of PA on TL has not been supported empirically; (3) PV has a significant positive effect on TL; and (4) there are internal relationship among the 3 variables measuring the tourist–destination relationship, in other words, TS can significantly affects PA, DT respectively, and DT has a significant positive effect on PA. The findings of this study provide empirical references for understanding the important role of the tourist–destination relationship. |
format | Online Article Text |
id | pubmed-9138082 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-91380822022-05-28 Does Value Lead to Loyalty? Exploring the Important Role of the Tourist–Destination Relationship Wang, Haihong Yang, Yufan He, Wenjun Behav Sci (Basel) Article The perceived value of a tourist’s trip, representing a trade-off between costs and benefits of travelling to a destination, can exert a significant influence on tourists’ loyalty, which is a main concern for managers of tourist destinations. However, the mechanism between the destination value and tourist loyalty remains unexplored, especially in the new context of relationship marketing. To advance the understanding of the mechanism, we introduced 3 variables of “tourist–destination relationship”, namely place attachment (PA), destination trust (DT) and tourist satisfaction (TS), combined with perceived value (PV) and tourist loyalty (TL), and therefore constructed the conceptual model. Taking the Hangzhou City of China as an example, the conceptual model was fitted and tested using the structural equation model (SEM). The results show that: (1) PV can directly and positively affect TS and DT respectively, while there was no significant effect of PV on PA; (2) TS and DT can directly and positively influence TL, but the effect of PA on TL has not been supported empirically; (3) PV has a significant positive effect on TL; and (4) there are internal relationship among the 3 variables measuring the tourist–destination relationship, in other words, TS can significantly affects PA, DT respectively, and DT has a significant positive effect on PA. The findings of this study provide empirical references for understanding the important role of the tourist–destination relationship. MDPI 2022-05-06 /pmc/articles/PMC9138082/ /pubmed/35621433 http://dx.doi.org/10.3390/bs12050136 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Wang, Haihong Yang, Yufan He, Wenjun Does Value Lead to Loyalty? Exploring the Important Role of the Tourist–Destination Relationship |
title | Does Value Lead to Loyalty? Exploring the Important Role of the Tourist–Destination Relationship |
title_full | Does Value Lead to Loyalty? Exploring the Important Role of the Tourist–Destination Relationship |
title_fullStr | Does Value Lead to Loyalty? Exploring the Important Role of the Tourist–Destination Relationship |
title_full_unstemmed | Does Value Lead to Loyalty? Exploring the Important Role of the Tourist–Destination Relationship |
title_short | Does Value Lead to Loyalty? Exploring the Important Role of the Tourist–Destination Relationship |
title_sort | does value lead to loyalty? exploring the important role of the tourist–destination relationship |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9138082/ https://www.ncbi.nlm.nih.gov/pubmed/35621433 http://dx.doi.org/10.3390/bs12050136 |
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