The Communicative Effectiveness of Branding at Sports Press Conferences

This scientific work studies brand placement in the press conferences of soccer coaches and evaluates their communicative effectiveness through the measurement of their cognitive and affective effects on the viewers. In this research, we established the following objectives: (1) to examine the chara...

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Detalles Bibliográficos
Autores principales: Meirinhos, Galvão, Mendes, Tiago, Rêgo, Reiville, Oliveira, Márcio, Rodrigues, Margarida, Silva, Rui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9138095/
https://www.ncbi.nlm.nih.gov/pubmed/35621448
http://dx.doi.org/10.3390/bs12050151

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9138095/
https://www.ncbi.nlm.nih.gov/pubmed/35621448
http://dx.doi.org/10.3390/bs12050151

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