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The Communicative Effectiveness of Branding at Sports Press Conferences
This scientific work studies brand placement in the press conferences of soccer coaches and evaluates their communicative effectiveness through the measurement of their cognitive and affective effects on the viewers. In this research, we established the following objectives: (1) to examine the chara...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9138095/ https://www.ncbi.nlm.nih.gov/pubmed/35621448 http://dx.doi.org/10.3390/bs12050151 |