Motivating Women to Travel in India: Embodying Safety as an Organizational Purpose

Safety concerns are a key factor that demotivate women from traveling. Tourism organizations are yet to develop approaches to address this comprehensively. Employing the case study design, this study describes how an Indian tourism organization adopted safe women travel as its purpose to reduce wome...

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Detalles Bibliográficos
Autores principales: Chhajer, Raina, Lal, Vedika, Tandon, Ankita
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9138614/
https://www.ncbi.nlm.nih.gov/pubmed/35645901
http://dx.doi.org/10.3389/fpsyg.2022.883593

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9138614/
https://www.ncbi.nlm.nih.gov/pubmed/35645901
http://dx.doi.org/10.3389/fpsyg.2022.883593

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