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Motivating Women to Travel in India: Embodying Safety as an Organizational Purpose
Safety concerns are a key factor that demotivate women from traveling. Tourism organizations are yet to develop approaches to address this comprehensively. Employing the case study design, this study describes how an Indian tourism organization adopted safe women travel as its purpose to reduce wome...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9138614/ https://www.ncbi.nlm.nih.gov/pubmed/35645901 http://dx.doi.org/10.3389/fpsyg.2022.883593 |