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The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes
This study tests the influence of wearing a protective face mask on the perceived attractiveness of the wearer. Participants who identified as White, and who varied in their ideological stance toward mask wearing, rated the attractiveness of facial photographs. The photos varied in baseline attracti...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9152543/ https://www.ncbi.nlm.nih.gov/pubmed/35656497 http://dx.doi.org/10.3389/fpsyg.2022.864936 |
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author | Dudarev, Veronica Kamatani, Miki Miyazaki, Yuki Enns, James T. Kawahara, Jun I. |
author_facet | Dudarev, Veronica Kamatani, Miki Miyazaki, Yuki Enns, James T. Kawahara, Jun I. |
author_sort | Dudarev, Veronica |
collection | PubMed |
description | This study tests the influence of wearing a protective face mask on the perceived attractiveness of the wearer. Participants who identified as White, and who varied in their ideological stance toward mask wearing, rated the attractiveness of facial photographs. The photos varied in baseline attractiveness (low, medium, and high), race (White and Asian), and whether or not the face was wearing a protective mask. Attitudes regarding protective masks were measured after the rating task using a survey to identify participants as either pro- or anti-mask. The results showed that masked individuals of the same race were generally rated as more attractive than unmasked individuals, but that masked individuals of another race were rated as less attractive than unmasked individuals. Moreover, pro-mask participants rated masked individuals as generally more attractive than unmasked individuals, whereas anti-maskers rated masked individuals as less attractive. A control experiment, replicating the procedure but replacing the protective masks with a partially occluding notebook, showed that these effects were mask-specific. These results demonstrate that perceived attractiveness is affected by characteristics of the viewer (attitudes toward protective masks), their relationship to the target (same or different race), and by circumstances external to both (pandemic). |
format | Online Article Text |
id | pubmed-9152543 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-91525432022-06-01 The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes Dudarev, Veronica Kamatani, Miki Miyazaki, Yuki Enns, James T. Kawahara, Jun I. Front Psychol Psychology This study tests the influence of wearing a protective face mask on the perceived attractiveness of the wearer. Participants who identified as White, and who varied in their ideological stance toward mask wearing, rated the attractiveness of facial photographs. The photos varied in baseline attractiveness (low, medium, and high), race (White and Asian), and whether or not the face was wearing a protective mask. Attitudes regarding protective masks were measured after the rating task using a survey to identify participants as either pro- or anti-mask. The results showed that masked individuals of the same race were generally rated as more attractive than unmasked individuals, but that masked individuals of another race were rated as less attractive than unmasked individuals. Moreover, pro-mask participants rated masked individuals as generally more attractive than unmasked individuals, whereas anti-maskers rated masked individuals as less attractive. A control experiment, replicating the procedure but replacing the protective masks with a partially occluding notebook, showed that these effects were mask-specific. These results demonstrate that perceived attractiveness is affected by characteristics of the viewer (attitudes toward protective masks), their relationship to the target (same or different race), and by circumstances external to both (pandemic). Frontiers Media S.A. 2022-05-17 /pmc/articles/PMC9152543/ /pubmed/35656497 http://dx.doi.org/10.3389/fpsyg.2022.864936 Text en Copyright © 2022 Dudarev, Kamatani, Miyazaki, Enns and Kawahara. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Dudarev, Veronica Kamatani, Miki Miyazaki, Yuki Enns, James T. Kawahara, Jun I. The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes |
title | The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes |
title_full | The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes |
title_fullStr | The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes |
title_full_unstemmed | The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes |
title_short | The Attractiveness of Masked Faces Is Influenced by Race and Mask Attitudes |
title_sort | attractiveness of masked faces is influenced by race and mask attitudes |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9152543/ https://www.ncbi.nlm.nih.gov/pubmed/35656497 http://dx.doi.org/10.3389/fpsyg.2022.864936 |
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