The Transfer Model and Guidance Strategy of Netizens' Emotions

In the context of the COVID-19 pandemic, a large amount of information is gathered on Internet platforms, through which people express their opinions and vent their emotions. Emotional guidance of netizens has become an important part of social governance during turbulences caused by a so-called “infodemic”. This study focuses on the evolution and interaction of netizens' emotions after the occurrence of network public opinion events. First, the transfer model of netizens' emotions is constructed, and the significance of each parameter in the model is studied through simulation. Then, based on the model, we put forward the optimization method and quantitative method of guidance strategy of netizens' emotions. Finally, the empirical study proves the effectiveness of the model, which can provide a theoretical basis for the emotional guidance strategies after the outbreak of network public opinion events.