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Value and engagement: what can clinical trials learn from techniques used in not-for-profit marketing?
Marketing is a core business function in commercial companies but is also frequently used by not-for-profit organisations. Marketing focuses on understanding what people value to make choices about engaging with a product or service: a concept also key to understanding why people may choose to engag...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9164393/ https://www.ncbi.nlm.nih.gov/pubmed/35655239 http://dx.doi.org/10.1186/s13063-022-06417-3 |