The Neural and Psychological Processes of Peer-Influenced Online Donation Decision: An Event-Related Potential Study

With the rapid development of information and communication technology (ICT), social media-based donation platforms emerged. These platforms innovatively demonstrate peer information (e.g., number of donated peers) on the donation page, which inevitably brings the peer influence into donors’ donatio...

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Detalles Bibliográficos
Autores principales: Ye, Yuchen, Jiang, Pengtao, Zhang, Wuke
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9165720/
https://www.ncbi.nlm.nih.gov/pubmed/35668975
http://dx.doi.org/10.3389/fpsyg.2022.899233

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9165720/
https://www.ncbi.nlm.nih.gov/pubmed/35668975
http://dx.doi.org/10.3389/fpsyg.2022.899233

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