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The Neural and Psychological Processes of Peer-Influenced Online Donation Decision: An Event-Related Potential Study
With the rapid development of information and communication technology (ICT), social media-based donation platforms emerged. These platforms innovatively demonstrate peer information (e.g., number of donated peers) on the donation page, which inevitably brings the peer influence into donors’ donatio...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9165720/ https://www.ncbi.nlm.nih.gov/pubmed/35668975 http://dx.doi.org/10.3389/fpsyg.2022.899233 |