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Corporate Social Responsibility and Consumer Emotional Marketing in Big Data Era: A Mini Literature Review

In the digital era, big data can strengthen the awareness of corporate social responsibility (CSR) and make CSR more transparent to consumers. While big data continues to deepen the business transformation of enterprises, it is also a process of constantly understanding consumption and public expect...

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Detalles Bibliográficos
Autores principales:	Shao, Jing, Zhang, Tianzi, Wang, Haohui, Tian, Yuanhao
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9178265/ https://www.ncbi.nlm.nih.gov/pubmed/35693492 http://dx.doi.org/10.3389/fpsyg.2022.919601

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