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Is Green Spread? The Spillover Effect of Community Green Interaction on Related Green Purchase Behavior

In the era of digital economy and mobile internet, many platforms or brands have built various online or offline green communities to guide customers or fans to engage in green interactions. Obviously, community green interaction can enhance brand emotional value and enhance customer stickiness, but...

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Detalles Bibliográficos
Autores principales:	Wang, Jianming, Yang, Xincheng, Xi, Yini, He, Zhengxia
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9180435/ https://www.ncbi.nlm.nih.gov/pubmed/35682156 http://dx.doi.org/10.3390/ijerph19116571

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