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Cutting Through the Noise: Predictors of Successful Online Message Retransmission in the First 8 Months of the COVID-19 Pandemic

In this paper, we investigate how message construction, style, content, and the textual content of embedded images impacted message retransmission over the course of the first 8 months of the coronavirus disease 2019 (COVID-19) pandemic in the United States. We analyzed a census of public communicat...

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Detalles Bibliográficos
Autores principales: Renshaw, Scott Leo, Mai, Sabrina, Dubois, Elisabeth, Sutton, Jeannette, Butts, Carter T.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Mary Ann Liebert, Inc., publishers 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9195492/
https://www.ncbi.nlm.nih.gov/pubmed/33606574
http://dx.doi.org/10.1089/hs.2020.0200