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Social Listening in Eastern and Southern Africa, a UNICEF Risk Communication and Community Engagement Strategy to Address the COVID-19 Infodemic
The coronavirus disease 2019 (COVID-19) pandemic has been closely tied with what has been called an infodemic, a “second disease” that occurs when massive information volumes (particularly with a high prevalence of false information) hinder the public health response. In this context, social listeni...
Autores principales: | , , , , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Mary Ann Liebert, Inc., publishers
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9195494/ https://www.ncbi.nlm.nih.gov/pubmed/33606573 http://dx.doi.org/10.1089/hs.2020.0226 |
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author | Sommariva, Silvia Mote, Jenna Ballester Bon, Helena Razafindraibe, Herisoa Ratovozanany, Domoina Rasoamanana, Vanou Abeyesekera, Surangani Muhamedkhojaeva, Parvina Bashar, Tasmia James, John Sani, Massimiliano |
author_facet | Sommariva, Silvia Mote, Jenna Ballester Bon, Helena Razafindraibe, Herisoa Ratovozanany, Domoina Rasoamanana, Vanou Abeyesekera, Surangani Muhamedkhojaeva, Parvina Bashar, Tasmia James, John Sani, Massimiliano |
author_sort | Sommariva, Silvia |
collection | PubMed |
description | The coronavirus disease 2019 (COVID-19) pandemic has been closely tied with what has been called an infodemic, a “second disease” that occurs when massive information volumes (particularly with a high prevalence of false information) hinder the public health response. In this context, social listening, the process of monitoring and analyzing conversations to inform strategic activities both online and offline, becomes an even more essential component of risk communication and engagement strategies. In the Eastern and Southern Africa region, the United Nations Children's Fund (UNICEF) and partners in the response have activated their capacity to gather insights on the information needs of the populations served to better inform and engage with local communities. We describe the social listening approach taken at the Eastern and Southern Africa regional level to respond to COVID-19 and highlight efforts by the Comoros, Kenya, Madagascar, Malawi, and Zambia UNICEF country offices to implement digital and nondigital social listening to inform risk communication and community engagement. The analysis highlights channels leveraged, types of data monitored, and provides examples of social listening data use, as well as early challenges and lessons learned. |
format | Online Article Text |
id | pubmed-9195494 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2021 |
publisher | Mary Ann Liebert, Inc., publishers |
record_format | MEDLINE/PubMed |
spelling | pubmed-91954942022-06-14 Social Listening in Eastern and Southern Africa, a UNICEF Risk Communication and Community Engagement Strategy to Address the COVID-19 Infodemic Sommariva, Silvia Mote, Jenna Ballester Bon, Helena Razafindraibe, Herisoa Ratovozanany, Domoina Rasoamanana, Vanou Abeyesekera, Surangani Muhamedkhojaeva, Parvina Bashar, Tasmia James, John Sani, Massimiliano Health Secur Special Feature: Infodemics and Health Security The coronavirus disease 2019 (COVID-19) pandemic has been closely tied with what has been called an infodemic, a “second disease” that occurs when massive information volumes (particularly with a high prevalence of false information) hinder the public health response. In this context, social listening, the process of monitoring and analyzing conversations to inform strategic activities both online and offline, becomes an even more essential component of risk communication and engagement strategies. In the Eastern and Southern Africa region, the United Nations Children's Fund (UNICEF) and partners in the response have activated their capacity to gather insights on the information needs of the populations served to better inform and engage with local communities. We describe the social listening approach taken at the Eastern and Southern Africa regional level to respond to COVID-19 and highlight efforts by the Comoros, Kenya, Madagascar, Malawi, and Zambia UNICEF country offices to implement digital and nondigital social listening to inform risk communication and community engagement. The analysis highlights channels leveraged, types of data monitored, and provides examples of social listening data use, as well as early challenges and lessons learned. Mary Ann Liebert, Inc., publishers 2021-02-01 2021-02-18 /pmc/articles/PMC9195494/ /pubmed/33606573 http://dx.doi.org/10.1089/hs.2020.0226 Text en © Silvia Sommariva et al., 2021; Published by Mary Ann Liebert, Inc. https://creativecommons.org/licenses/by/4.0/This Open Access article is distributed under the terms of the Creative Commons License (http://creativecommons.org/licenses/by/4.0 (https://creativecommons.org/licenses/by/4.0/) ), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. |
spellingShingle | Special Feature: Infodemics and Health Security Sommariva, Silvia Mote, Jenna Ballester Bon, Helena Razafindraibe, Herisoa Ratovozanany, Domoina Rasoamanana, Vanou Abeyesekera, Surangani Muhamedkhojaeva, Parvina Bashar, Tasmia James, John Sani, Massimiliano Social Listening in Eastern and Southern Africa, a UNICEF Risk Communication and Community Engagement Strategy to Address the COVID-19 Infodemic |
title | Social Listening in Eastern and Southern Africa, a UNICEF Risk Communication and Community Engagement Strategy to Address the COVID-19 Infodemic |
title_full | Social Listening in Eastern and Southern Africa, a UNICEF Risk Communication and Community Engagement Strategy to Address the COVID-19 Infodemic |
title_fullStr | Social Listening in Eastern and Southern Africa, a UNICEF Risk Communication and Community Engagement Strategy to Address the COVID-19 Infodemic |
title_full_unstemmed | Social Listening in Eastern and Southern Africa, a UNICEF Risk Communication and Community Engagement Strategy to Address the COVID-19 Infodemic |
title_short | Social Listening in Eastern and Southern Africa, a UNICEF Risk Communication and Community Engagement Strategy to Address the COVID-19 Infodemic |
title_sort | social listening in eastern and southern africa, a unicef risk communication and community engagement strategy to address the covid-19 infodemic |
topic | Special Feature: Infodemics and Health Security |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9195494/ https://www.ncbi.nlm.nih.gov/pubmed/33606573 http://dx.doi.org/10.1089/hs.2020.0226 |
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