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The Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters?

The study aims to analyze behavioral intentions influenced by customer engagement, experience, and identification moderated by competitive choices in the granite sector of Pakistan. The study has been carried out through primary data analysis of cross-sectional approach in the transition to a sustai...

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Detalles Bibliográficos
Autores principales:	Ahmed, Bilal, Zada, Shagufta, Zhang, Liang, Sidiki, Shehla Najib, Contreras-Barraza, Nicolás, Vega-Muñoz, Alejandro, Salazar-Sepúlveda, Guido
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9196106/ https://www.ncbi.nlm.nih.gov/pubmed/35712215 http://dx.doi.org/10.3389/fpsyg.2022.864841

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