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The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19
The COVID-19 pandemic has disrupted the customers habits of purchasing as well as shopping behaviours. This study seeks to develop an integrated model of the critical role of trust and privacy concerns in influencing consumers purchase behaviour through social media. It also explored the moderating...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
The Authors. Published by Elsevier Ltd.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9197404/ http://dx.doi.org/10.1016/j.jretconser.2022.103042 |