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Effect of Seeding Strategy on the Efficiency of Brand Spreading in Complex Social Networks

In social networks, consumers gather to form brand communities, and the community structure significantly impacts the dissemination of brand information. Which communication strategy is more conducive to information dissemination in different structured brand communities? Considering the above facto...

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Detalles Bibliográficos
Autores principales:	ShiYong, Zheng, JiaYing, Li, Wei, Wang, HaiJian, Wang, Akram, Umair, Lei, Wang, BiQing, Li
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9197444/ https://www.ncbi.nlm.nih.gov/pubmed/35712185 http://dx.doi.org/10.3389/fpsyg.2022.879274

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