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The Impact of Positive Emotional Appeals on the Green Purchase Behavior

The practice of green consumption has become a common initiative of the international community. Existing studies have shown that emotional factors have an important impact on consumer behavior, but few scholars in the field of green consumption behavior have explored the relationship between positi...

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Detalles Bibliográficos
Autores principales:	Wang, Jianming, Yang, Xincheng, He, Zhengxia, Wang, Jianguo, Bao, Jing, Gao, Jian
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9201963/ https://www.ncbi.nlm.nih.gov/pubmed/35719516 http://dx.doi.org/10.3389/fpsyg.2022.716027

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