Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19

Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online sur...

Descripción completa

Detalles Bibliográficos
Autores principales: Li, Hung Xin, Hassan, Komal, Malik, Haider Ali, Anuar, Marhana Mohamed, Khan, Tariq Iqbal, Yaacob, Mohd Rafi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9202452/
https://www.ncbi.nlm.nih.gov/pubmed/35719554
http://dx.doi.org/10.3389/fpsyg.2022.912051
_version_ 1784728534368911360
author Li, Hung Xin
Hassan, Komal
Malik, Haider Ali
Anuar, Marhana Mohamed
Khan, Tariq Iqbal
Yaacob, Mohd Rafi
author_facet Li, Hung Xin
Hassan, Komal
Malik, Haider Ali
Anuar, Marhana Mohamed
Khan, Tariq Iqbal
Yaacob, Mohd Rafi
author_sort Li, Hung Xin
collection PubMed
description Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online survey of 1,000 consumers of fast-moving consumer goods (FMCGs) in Pakistan. The results revealed several significant relationships between tendencies (impulsive and compulsive) of consumer resistance to digital innovation and the perceived threat of COVID-19. This study brings several key insights for consumers of FMCG products from Pakistan, and many theoretical and practical implications and future research directions are suggested.
format Online
Article
Text
id pubmed-9202452
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher Frontiers Media S.A.
record_format MEDLINE/PubMed
spelling pubmed-92024522022-06-17 Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19 Li, Hung Xin Hassan, Komal Malik, Haider Ali Anuar, Marhana Mohamed Khan, Tariq Iqbal Yaacob, Mohd Rafi Front Psychol Psychology Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online survey of 1,000 consumers of fast-moving consumer goods (FMCGs) in Pakistan. The results revealed several significant relationships between tendencies (impulsive and compulsive) of consumer resistance to digital innovation and the perceived threat of COVID-19. This study brings several key insights for consumers of FMCG products from Pakistan, and many theoretical and practical implications and future research directions are suggested. Frontiers Media S.A. 2022-06-02 /pmc/articles/PMC9202452/ /pubmed/35719554 http://dx.doi.org/10.3389/fpsyg.2022.912051 Text en Copyright © 2022 Li, Hassan, Malik, Anuar, Khan and Yaacob. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Li, Hung Xin
Hassan, Komal
Malik, Haider Ali
Anuar, Marhana Mohamed
Khan, Tariq Iqbal
Yaacob, Mohd Rafi
Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19
title Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19
title_full Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19
title_fullStr Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19
title_full_unstemmed Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19
title_short Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19
title_sort impulsive and compulsive buying tendencies and consumer resistance to digital innovations: the moderating role of perceived threat of covid-19
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9202452/
https://www.ncbi.nlm.nih.gov/pubmed/35719554
http://dx.doi.org/10.3389/fpsyg.2022.912051
work_keys_str_mv AT lihungxin impulsiveandcompulsivebuyingtendenciesandconsumerresistancetodigitalinnovationsthemoderatingroleofperceivedthreatofcovid19
AT hassankomal impulsiveandcompulsivebuyingtendenciesandconsumerresistancetodigitalinnovationsthemoderatingroleofperceivedthreatofcovid19
AT malikhaiderali impulsiveandcompulsivebuyingtendenciesandconsumerresistancetodigitalinnovationsthemoderatingroleofperceivedthreatofcovid19
AT anuarmarhanamohamed impulsiveandcompulsivebuyingtendenciesandconsumerresistancetodigitalinnovationsthemoderatingroleofperceivedthreatofcovid19
AT khantariqiqbal impulsiveandcompulsivebuyingtendenciesandconsumerresistancetodigitalinnovationsthemoderatingroleofperceivedthreatofcovid19
AT yaacobmohdrafi impulsiveandcompulsivebuyingtendenciesandconsumerresistancetodigitalinnovationsthemoderatingroleofperceivedthreatofcovid19

Ejemplares similares