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Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia

Entrepreneur support agencies are highly important in the development of small-and medium-size businesses of entrepreneurs. There are a number of studies on support agencies, but studies on entrepreneurial performance from the perspective of a relationship marketing orientation (RMO) between support...

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Detalles Bibliográficos
Autores principales: Omar, Nor Asiah, Md. Aris, Hasnan, Nazri, Muhamad Azrin, Jannat, Taslima, Shah Alam, Syed
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9202885/
https://www.ncbi.nlm.nih.gov/pubmed/35709157
http://dx.doi.org/10.1371/journal.pone.0269319

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