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The Effect of Contextual Mobile Advertising on Purchase Intention: The Moderating Role of Extroversion and Neuroticism

Contextual mobile advertising, with the advantages of high interactivity and immersive experience, is the mainstream trend of future Internet advertising. Current studies have explored the benefits of contextual mobile advertising while lacking the analysis of contextual mobile advertising factors o...

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Detalles Bibliográficos
Autores principales:	Wang, Yajuan, Zhou, Zhanghua, Xu, Chonghuan, Zhao, Songsong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9205210/ https://www.ncbi.nlm.nih.gov/pubmed/35719539 http://dx.doi.org/10.3389/fpsyg.2022.849369

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