The Protection Mechanism of Personal Health Information in the Digital Economy Environment

With the application of big data technology in the medical field, personal health information is experiencing unprecedented challenges while showing great value. Opportunities and risks are like two sides of the same coin, and the rapid development of science and technology has not only brought valuable opportunities, but also made modern society seem to have developed into a risk society. Although countries around the world are committed to promoting the development and application of medical data and pay great attention to the protection of personal health information, the risk attributes of personal health information have rarely been mentioned before. This article first introduces the origin and development of medical big data, paving the way for the special risks faced by personal health information in this context. Then, through the introduction of concepts and characteristics, the content of personal health information is accurately defined. Next, according to a large number of personal health information security incidents, the new semantic scope of personal health information risk in the medical big data environment is analyzed, the necessity of personal health information risk regulation is emphasized, and the value conflicts that may occur in the process of personal health information risk regulation are clarified, laying the groundwork for the establishment of the risk decision-making procedure in the following article.