The Effect of Alternative vs. Focal Identity Accessibility on the Intent to Purchase Products: An Exploratory Study Based on Chinese Culture

Much of early western research has focused on identity. A primed identity can inhibit the priming of other alternative identities, and also negatively affect the intention to purchase products related to those alternative identities. In western culture, individuals operate within a cultural framewor...

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Detalles Bibliográficos
Autores principales: Chen, Fei, Yan, Cheng Cheng, Wang, Lin, Lou, Xiao Jing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9209770/
https://www.ncbi.nlm.nih.gov/pubmed/35747686
http://dx.doi.org/10.3389/fpsyg.2022.852505

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9209770/
https://www.ncbi.nlm.nih.gov/pubmed/35747686
http://dx.doi.org/10.3389/fpsyg.2022.852505

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