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The Influence of Erotic Stimulation on Brand Preference of Male and Female Consumers: From the Perspective of Human Reproductive Motives

Based on the theory of human reproductive motives, this study discusses how erotic stimulation can help activate male and female consumers’ reproductive motives (i.e., mate-attraction and mate-retention motives), influencing product purchase intention and brand personality perception. Specifically,...

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Detalles Bibliográficos
Autores principales:	Wei, Xia, Huang, Xin, Xie, Yufeng, Tu, Rungting
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9210950/ https://www.ncbi.nlm.nih.gov/pubmed/35747673 http://dx.doi.org/10.3389/fpsyg.2022.848864

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