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The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study

This study investigated the impact of online product reviews on consumers purchasing decisions by using eye-tracking. The research methodology involved (i) development of a conceptual framework of online product review and purchasing intention through the moderation role of gender and visual attenti...

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Detalles Bibliográficos
Autores principales:	Chen, Tao, Samaranayake, Premaratne, Cen, XiongYing, Qi, Meng, Lan, Yi-Chen
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9216200/ https://www.ncbi.nlm.nih.gov/pubmed/35756238 http://dx.doi.org/10.3389/fpsyg.2022.865702

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