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An Exploratory Study of Consumers’ Perceptions of Product Types and Factors Affecting Purchase Intentions in the Subscription Economy: 99 Subscription Business Cases

This study examined changes in consumer perceptions of product types and purchase intentions when a subscription model is introduced for products normally sold on a one-time basis. It then proposed product types likely to affect consumers’ purchasing intentions in the subscription economy and produc...

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Detalles Bibliográficos
Autores principales: Baek, Hyehyeon, Kim, Kilsun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9220096/
https://www.ncbi.nlm.nih.gov/pubmed/35735389
http://dx.doi.org/10.3390/bs12060179

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