The Impact of Influencers on Cigar Promotions: A Content Analysis of Large Cigar and Swisher Sweets Videos on TikTok

Little is known about the content, promotions, and individuals in cigar-related videos on TikTok. TikTok videos with large cigar and Swisher Sweets-related hashtags between July 2016 and September 2020 were analyzed. Follower count was used to identify influencers. We compared content characteristic...

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Detalles Bibliográficos
Autores principales: Wu, Jiaxi, Harlow, Alyssa F., Wijaya, Derry, Berman, Micah, Benjamin, Emelia J., Xuan, Ziming, Hong, Traci, Fetterman, Jessica L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9222503/
https://www.ncbi.nlm.nih.gov/pubmed/35742315
http://dx.doi.org/10.3390/ijerph19127064

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